Show the Love

Help your clients show appreciation for their employees with awards and recognition gifts

Fact: The Center for Work-Life Policy recently reported that the proportion of employees professing loyalty to their employers dropped significantly from 95 percent to 39 percent from June, 2007 to December 2008. The study also noted that trust in employers by employees sunk from 79 percent to 22 percent over the same period.

Let's not mince words: These have been tough times for employees in the workplace. If folks have been lucky enough to have a job throughout this great recession era, they're working harder than ever before and are doing it for less compensation. Savvy employers realize a little recognition goes a long way. A simple award or gift that says, "We appreciate your effort," could mean the difference in retaining their most talented staff members, versus those employees hitting the job boards and jumping ship at the first opportunity.

If you have a client that is a savvy employer, this is your opportunity to start selling awards and recognition products and programs. For less-savvy clients, now is the time to sit down with them and explain the why's, how's and what's of awards and recognition.

By Nichole Stella