Click Clack!

Founded in 1996, Under Armour has made their presence known in the athletic apparel industry with leaps and bounds. Protective of their brand, they are particular about who they opt to work with. Currently, only 15 vendors nationwide have permissions to sell Under Armour products and apparel. 

API has worked to build a relationship with UA, based in Baltimore, over the past five years and it has finally paid off. With the addition of sales executive Eric Benovitz to the API team, and his chance meeting with the UA Director of 
Footwear creation, all the stars aligned and Eric got our foot in the door. The importance of working with a company like Under Armour can't be stressed enough when dealing with teams, kids, schools and clubs. They want the brand they know they can trust. And now API, in association with Under Armour can give it to them.

Exposing the Under Armour team to the capabilities API has and working with referrals, Eric spent six months in communication and finally secured a partnership. Because of this diligence we now have access to a "hot product that is very popular and difficult to get" Eric says of his efforts. Under Armour ultimately decided that they could trust API to help represent their brand because of our professionalism, production knowledge and expertise, the quality of the work that was presented to them and letters of recommendation.

Our next steps are to place Under Armour products on as many of our 30+ web stores that we operate, as well as into the physical retail locations we run, and placing the knowledge in the hands of our capable clients. Our mission: To get the word out that API is now a happy member of the Under Armour team and we will be certain to help protect their house.