Gaining momentum all over the world, these QR Codes can do virtually anything you want them to. Let's start with the basics. QR stands for Quick Response. These codes consist of black modules in a square shape just like the image above. It will be in front of a white back ground and it will contain encoded information that can appear as text, a URL, video and so much more! So let's say you go to Best Buy and see these codes on all the products (and you will!). Your smart phone should already have the technology in the form of an app. If it does not you can get it (and it's free!). Then you scan the QR code and it takes your phone where it wants you to go. Why should you care? You can now directly link your clients from anywhere in the world to your site! You can print your QR code on your business cards and users can get right to your latest and greatest information. Try generating special offers, discounts, and contests as well as directing them to additional useful information quickly and conveniently. Don't think you have to use these only in printed campaigns or emails. You can print these QR codes directly onto your apparel making your garments a fun, cool and modern way to advertise! All you are really doing is pasting your data or link into the application that will generate the code for you. Little effort, lots of pay off. Why not consider giving it a try?
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